![]() ![]() The Google Analytics tag will start working without your intervention. The main thing is that you do not need to change the site code. This feature allows you to immediately enable the collection of data on various user actions on the site (scrolling pages, searching the site, downloading files, etc.). GA4 offers a wider set of predefined enhanced reports. In Google Analytics App + Web, you can set up multiple data streams and view aggregated reports for free: Enhanced Reporting in GA4 Of course, you can also create summary ones only if you use Google Analytics 360, which is far from ideal and is only suitable for large companies with an extensive budget. In Universal Analytics, you needed to create separate properties for websites, iOS, and Android apps. In Google Analytics 4, you have Accounts, Properties, and Data Streams. Accordingly, there are no View filters either. The structure of your Analytics account has changed, and now there is no such thing as a view. ![]() In Google Analytics 4, user actions are recorded automatically – unlike Universal Analytics, where all these actions were taken into account by triggering events that were configured manually. In addition, you can add 25 custom parameters to each event. Now a lot of attention is paid to users and events.Įvery interaction, including page views, is classified as an event. The data model in Google Analytics 4 has changed dramatically. The biggest difference is that Google is moving away from a measurement model that is primarily focused on sessions and page views. It proposes a new data collection structure, which entails several further changes. Let’s start with the fact that GA4 is a qualitatively new stage in the development of analytics. The official Google documentation offers a detailed comparison of these two models, but we’ll summarize it. Top 5 Differences Between GA4 and Universal Analytics Pros: GA4 Benefits Compared to Universal Analytics.Top 5 Differences Between GA4 and Universal Analytics.Join us as we dive into the GA4 pros and cons of this new data frontier and uncover its potential impact on your digital strategies. But what exactly does GA4 bring to the table, and what challenges does it present? The latest iteration of Google Analytics has finally migrated, and marketers are buzzing with anticipation of improving their new Analytics data.
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